Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very … Read more
Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. … Read more
Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market in the first place? This comprehensive guide will teach you what market intelligence is, how to collect it, and how to use it. What Is … Read more
