RIP AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from … Read more
Today’s Ask An SEO question comes from Sharon (following a recent webinar last December 2022), who asks: How do you differentiate goals from KPIs? The nomenclature of digital marketing can be confusing. Even seasoned marketers can get confused by the latest buzzword or technical definition. And don’t get me started on how the major search … Read more
Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very … Read more
