Brands often use celebrities in their Super Bowl ads because they want to connect their products or services to the fans and followers of these high-profile people. They’re willing to pay $6.5 million for 30 seconds for an ad to make that connection. Paid influencer marketing can do something similar for B2C and B2B brands … Read more
The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site. By the end, you’ll be able to create a site that drives conversions and keeps buyers coming … Read more
![Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1661040025_.png "Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]")
A CMO recently asked if he could push back on a word I used in a webinar – a word that marketers tend to throw around a lot. I replied, “Sure, push away.” The word was strategy. I had talked a lot in the webinar about how the content itself provides no sustainable competitive advantage. … Read more
