![Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1658682918_.png "Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]")
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products.
Marketing
Why Internal Customers Will Kill Your Content Strategy
I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes … Read more
6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)
What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program. We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues. Each finalist this year worked on a winning entry … Read more
