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Marketing
How to Explain Content Marketing to Anyone [Fresh Examples]
What’s the first step to explaining content marketing? If you’re using the “official” definition from CMI, it’s to take a deep breath. You need to power up your lungs to utter a 32-word sentence with about 80 syllables. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content … Read more
What’s Your Word for 2023? [Rose-Colored Glasses]
Happy New Year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it will still scan since it’s been a few months – or maybe a few years, given the concern about being around people. And you create New Year’s resolutions. Or … Read more