Imagine you have a pile of sand. You remove a grain. Is it still a pile of sand? You remove grain by grain until only one remains. Is it still a pile? If not, when did the pile become a non-pile? That heap paradox can serve you well today as the tension around AI-generative content … Read more
Have you put your content marketing under the microscope? A content audit does just that – helping you see how your company’s published content helps or hinders success. The thorough examination evaluates the impact of each piece of content and the strategy as a whole. It can turn into a tedious and time-consuming process if … Read more
How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a … Read more
