If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about.
URL shorteners are some of the most understated tools in internet marketing. Not only do they clean up long links to ensure an unruly URL isn’t upstaging your content, but they also track the results of any landing page, providing you with powerful metrics on the effectiveness of your links. Here’s a list of things … Read more