Pop Quiz: If you had to define product marketing now, what would you say?
Marketing
Try these tools to create content that works for search engines and audiences
Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more
The 7 components of a one-sided business plan
So you have a business idea. Next step: take it to the investors. But to convince them to invest, you need a strong proposal. This proposal is known as a one-page business plan, or a written document that outlines your company’s core goals and how you intend to achieve them. Your business plan doesn’t have … Read more
