Pop Quiz: If you had to define product marketing now, what would you say?
Google confirms that an algorithm update was rolled out to local search results in late November and completed on December 8th. This update included a “realignment” of the ranking factors that Google takes into account when generating local search results. This update is officially known as the Update for local search from November 2021, although … Read more
Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more