In 2007, Coulter and Coulter showed two advertisements to randomly selected groups of customers. Each advertised £10 off flights to Turkey. One listed the tickets at £188. The other showed a higher price: £233.
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We tracked 1,885 pages adding schemas. AI quotes barely moved.
We began this study by analyzing 6 million URLs and found that schema markup is much more common on AI-cited pages than on pages that are not. AI-cited pages were almost three times more likely to have JSON-LD than uncited pages. This is a big gap and the kind of statistic that gets shared in … Read more
How do you scale without penalty?
Scaling AI content generation is the number one content strategy for companies optimizing AI search visibility. The company ranked above structured data, above authoritative in-depth guides and above original research, according to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries. Across all maturity levels … Read more
