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ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more
Every company has a culture, but only the successful have the ability to change theirs. New research points to a lot of companies knowing they need to get better but failing to address the one key component. This week, B2B marketing research firm Ascend2 released new research with the Arbinger Institute – Creating a High-Performance … Read more
Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next … Read more
