Google’s Preferred Structured Data: JSON-LD vs. Microdata

Google’s Preferred Structured Data: JSON-LD vs. Microdata

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages prominently at the top of the page. There are multiple kinds of structured data, but only one of them is preferred by Google, so it’s important … Read more

Google testing new featured snippet layouts

Google testing new featured snippet layouts

Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, … Read more

How To Find Good Writers and Help Them Craft Great Content [Checklist]

How To Find Good Writers and Help Them Craft Great Content [Checklist]

Updated June 16, 2022 When you finish this article, you will leave entirely and utterly convinced. That’s every writer’s hope, right? Yet, a great deal of writing fails to convince anyone of anything because it’s poorly written, and that carries a tremendous cost. Some rather dated studies put that cost around $400 billion. I imagine … Read more

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