Google is introducing a new property type in Search Console called Platform Properties that allows you to monitor the performance of social media and video posts in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X and YouTube and is also available to creators who do not have their own website.
Moshe Samet, Product Manager Lead for Search Console, announced the feature in a Search Central blog post. Once an account is connected, a platform property shows what search terms drive people to your posts and how your audience interacts with that content.
The reports you receive
Each platform property includes the reporting you would expect from a Search Console property, tailored for social and video content.
The Performance Report shows total clicks, impressions, and other related metrics, and allows filtering and sorting to determine which posts and queries are generating the most traffic. You can also export the data for further analysis in other tools.
The Insights report provides an overview of current traffic patterns, your top performing posts, and how people find your account on Google.
Achievements monitor progress toward milestones, such as exceeding a new total search click threshold within a 28-day period.
How to add a platform property
To get set up, you’ll need to follow Search Console’s verification process: Open Search Console, navigate to the verification page or property selector, select Add Property, then select Instagram, TikTok, X, or YouTube, and follow the on-screen instructions to authorize the connection.
How this differs from search profiles
Platform Properties are different from Search Profiles, which Google introduced in June as public profile pages for qualified creators and publishers. A search profile is a shareable page that summarizes a creator’s content for followers. In contrast, a platform property focuses on analytics and showing how those posts perform in search rather than directly exposing them to an audience. The current function builds on an experiment from December 2025 initially integrated social channel data into Search Console.
Why this is important
You can now track performance across social media and video platforms in addition to your website’s search performance. This feature allows creators who have never had a verified website to see their posts become more visible in search.
Looking ahead
Platform features will be available gradually over the next few weeks, so the option may not be immediately visible in your account. Google is initially launching with four supported platforms and directing developers to the Help documentation for setup instructions, as well as providing a feedback link in Search Console and the Search Central Community.
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