50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.

Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

→ Access Now: Video Marketing Starter Pack [Free Kit]

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Branded Search vs. Non-Branded Search: What’s the Difference?

Branded Search vs. Non-Branded Search: What’s the Difference?

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting people who are exactly searching for your business? Of course, you can optimize your … Read more

Are You Overselling the Power of Data? [Rose-Colored Glasses]

Are You Overselling the Power of Data? [Rose-Colored Glasses]

My old boss, the CEO of a former employer, was one of the best salespeople I’ve ever known. He could work a room, listening and knowing just the right thing to say to keep interest piqued and drive value in the conversation. Just as importantly, he knew exactly (and I mean exactly) when to end … Read more

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