Once upon a time, you had an opening on your content marketing team. Combining through the resumes, you winnowed the pile to a half dozen potential unicorns who should know how to craft content that grabs (and keeps) your audience’s attention while keeping the brand’s goals top of mind. On the appointed day, you clicked … Read more
Does anyone enjoy job hunting regardless of the circumstances? But if you’ve recently lost your content marketing job or fear the ax might fall soon, you feel pressure to do it – and like you have no time to waste. The good news is that excellent content marketing jobs are available for the taking (or … Read more
Content marketing’s importance rose again in 2022. Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content Marketing Institute research. That means companies will need to hire and train content marketers for the foreseeable future. “There’s a greater emphasis now … Read more
