Many industries grapple with unknowingly using AI-generated content. In higher education, for example, educators want students to write original content so they can evaluate students’ unassisted skills. So their use of AI content detection tools makes sense. But what about marketing? Does it matter whether a writer uses generative AI, such as ChatGPT, Google’s Bard, … Read more
How much marketing technology do you need? Apparently, more, more, and more. And you need to celebrate it. This week, Scott Brinker released the 2023 edition of the Martech Landscape Map – with a whopping 11,038 solutions. And on Tuesday, the world celebrated International Martech Day. (Sorry, we couldn’t find a Hallmark card to send … Read more
AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention. The PR Council issued guidelines on the ethical uses of generative AI based on the group’s existing code of ethics and principles. The … Read more
