SEO metrics and KPIs every marketer should know

SEO metrics and KPIs every marketer should know

Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, SEO experts cover it all in this webinar. Register today … Read more

What is helpful content, according to Google?

What is helpful content, according to Google?

Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Google define “helpful content”? In short, according to Google, helpful content: This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful … Read more

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