Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely … Read more
Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads. The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to … Read more
YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. In addition, YouTube plans to actively assist creators with generating new video ideas by adding reports on trending. These features are previewed in a new video on YouTube’s Creator Insider channel, which … Read more
