The Experience Is the Most Important Part

The Experience Is the Most Important Part

You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation? “I know why we have reservations,” the car rental worker replies after Jerry expresses his dismay. “I don’t think you do. If you did, I would have a … Read more

Enterprise Content Marketing Research 2023

Enterprise Content Marketing Research 2023

Navigating work in a large organization comes with unique challenges, especially in times of change. But one thing remains constant—communication endures as one of the thorniest issues. So it’s no surprise in our newly released Enterprise Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2023, well over half (64%) of enterprise content markers say … Read more

Visual content for social media [New Research]

Visual content for social media [New Research]

We all think we have great taste. In the movie When Harry Met Sally, Marie (Carrie Fisher) and Jess (Bruno Kirby) move in together and argue over keeping his wagon-wheel coffee table. Jess insists, “I have good taste!” And Marie responds, “Look, everybody thinks they have good taste and a sense of humor, but they … Read more

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