If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the … Read more
Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the Google Ads query, First user Google Ads queryand Session Google Ads query Dimensions for the explorations in Google Analytics 4. What is the privacy threshold. Google announced new privacy thresholds last year, ensuring user anonymity by only reporting on … Read more
None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. … Read more
