I write and talk a lot about creating content. But learning how to listen is just as (if not more) important. Think about that last Zoom meeting you had. Your coworker was talking about the state of the business, the results from last quarter, or the proposed new project, and you had this internal dialogue … Read more
Updated April 13, 2022 Every content marketer wants people to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources. Reusing content that has yielded promising results helps you expand your content library with less effort than … Read more
Many content marketers are asked to do more without getting more resources. With audience attention harder to capture than ever, how can a creative content team cope? Go to Raising Cane’s and study the menu. If you don’t have time to go or aren’t near one of the chain’s 500 restaurants in 27 states and … Read more
