Do marketers dream of magical tools? (I couldn’t resist that Blade Runner reference). As we enter the fourth quarter (for many), it’s time for planning. Budgets are due. Plans are being formed. Leftover money must be spent before the year’s end. Is it any wonder that marketers’ thoughts turn to technology? You may be mulling … Read more
What happened to strategic planning – once a core element of marketing operations? You may be saying, “Strategic planning is still a core piece of what we do.” Is it, though? Today’s “strategic planning” typically involves semi-annual or quarterly events consisting of “strategy making.” Managers and leaders get together (often starting with bagels and coffee) … Read more
![How planning can fail [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/how-planning-to-fail-can-succeed-390x215.png "How planning can fail [Rose-Colored Glasses]")
An interesting question came up recently in a marketing group I follow on social media: “What content should we create?” The first few comments on the post were what you might suspect. Some people encouraged the poster to interview people who fit their personalities to find out what they’re struggling with. Others spoke of overcoming … Read more
