A 90-day plan to prepare each location for AI search AI is changing the way consumers discover and choose local brands. For companies with multiple locations, visibility is no longer determined solely by search rankings. AI agents Now assess location data, reviews, content, engagement and brand trust before a customer even clicks. This shift means … Read more
What’s the half-life of news articles these days? How should that affect your mix of marketing, thought leadership, research, and other news-focused content? New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article. CMI’s chief strategy advisor Robert … Read more
What should we talk about in our content? This question plagues many content marketing teams. The brand message might be crystal clear. The products have clear value propositions and differentiators. The marketing team understands its paid media schedule, the agency is working out the creative elements, and the PR team is readying news around new … Read more
