I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gene for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
Navigating work in a large organization comes with unique challenges, especially in times of change. But one thing remains constant—communication endures as one of the thorniest issues. So it’s no surprise in our newly released Enterprise Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2023, well over half (64%) of enterprise content markers say … Read more
The internet never forgets. That famous meme dates to at least the early 2000s. The digital internet acts as a more permanent version of what philosopher and sociologist Maurice Halbwachs deemed as the “collective memory” in his book of the same name almost 100 years ago. He concludes societies have a collective memory that depends … Read more
