This year, the reaction to Pride month celebrations of the LGBTQ community seems particularly heated. Some media claim brands have pulled back their public support, noting the perceived retreat by Budweiser and Target in response to protests and threats from small but vocal groups. But have brands diminished their Pride month marketing? CMI’s chief strategy … Read more
Every company has a culture, but only the successful have the ability to change theirs. New research points to a lot of companies knowing they need to get better but failing to address the one key component. This week, B2B marketing research firm Ascend2 released new research with the Arbinger Institute – Creating a High-Performance … Read more
Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution. CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep reading for the highlights: Marketers reduce reliance on search advertising Gartner’s survey announcement reveals some … Read more
