![B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/01/1674658823_.jpg "B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]")
In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed? As Rita writes: Most executives, even when they realize that competitive advantages are going to be ephemeral, are still using strategy frameworks and tools designed for achieving a … Read more
Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT which will change how we work A LOT! As a programmer, I initially didn’t believe that it could solve advanced tasks but was surprised by seeing how … Read more
Updated Nov 22, 2022 Millions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the US department store chain that has put on … Read more
