Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: session count. Popular pages. Device breakdown. … Read more
Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions about the platform. With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look at how US consumers engage … Read more
LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels like an elevated take on classic roundup articles designed to feature the “wisdom of the crowd.” Why we care. LinkedIn is touting this as a way to grow your following, boost your … Read more
