Purpose Washing: How To Do It Right” title=”Purposeful Marketing > Purpose Washing: How To Do It Right” />Everyone involved in content, marketing, and communications feels the heat. Consumers expect brands to take a stand (and support it with actions). But the risks of stepping wrong are real. These tips from Content Marketing World speakers will … Read more
![What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1659206716_.png "What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]")
Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and thought leadership. His primary complaint? The increasing uselessness of content platforms like Medium, Twitter, LinkedIn, and even trade publications. The author pointed to algorithmically driven content marketing as the … Read more
June is the perfect time to reflect on your content and marketing strategy. What’s working? What isn’t? What needs to change going into the next season? What should we double down on? But before you do. Take a deep breath. Break. Reflecting on anything in 2022 feels particularly challenging. COVID-19? Everybody’s got it. global conflict? … Read more
