Microsoft has rewrote the Bing Webmaster Guidelines to cover how content appears in both traditional search results and the AI responses generated by Copilot. The previous version focused on how Bing indexes and ranks websites. The recast extends this to Copilot and Grounding API results and treats “Grounding results and citations” as additional authorization results. … Read more
AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention. The PR Council issued guidelines on the ethical uses of generative AI based on the group’s existing code of ethics and principles. The … Read more
20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a … Read more
