A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more to it. For example, an SEO title can be the gateway to potentially higher click-through … Read more
Content marketing’s importance rose again in 2022. Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content Marketing Institute research. That means companies will need to hire and train content marketers for the foreseeable future. “There’s a greater emphasis now … Read more
Scroll through your Twitter feed, and you’ll most likely come across not one but several threads on a variety of topics. There’s a good reason for that: Twitter threads, with their longer format, make it possible to break down content in an easy, digestible manner. We’ve even conducted an experiment in the past and found … Read more
