Russia-based advertisers can no longer reach global audiences on Google properties and networks

Russia-based advertisers can no longer reach global audiences on Google properties and networks

Google will pause ads on its properties and networks globally for advertisers based in Russia, the company announced Thursday. This means that advertisers based in Russia can not run Google ads targeting Russia-based users or anywhere else in the world. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round … Read more

How Google Search Console Tracks ‘People Also Ask’ Performance Data

How Google Search Console Tracks ‘People Also Ask’ Performance Data

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for … Read more

Google Ads Has A New Way To Measure Offline Leads

Google Ads Has A New Way To Measure Offline Leads

As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer. Whether you’re in B2B or B2C, you’ve probably been met with this struggle before. Last year, Google introduced Enhanced Conversions … Read more

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