Third-party cookies don’t crumble easily. In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement in 2022, so it punted the disappearance down the road to 2024. And now, another delay could be on the horizon. A cookie-less future is still expected, but what … Read more
Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the Generate Forecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data. However, the “Keyword … Read more
Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now better at math and logic responses. “Today I wanted to share that we’ve improved Bard’s capabilities in math and logic by incorporating some of the advances we’ve developed in PaLM,” Jack Krawczyk, the Google executive leading up Bard and Google’s … Read more
