![What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/06/1655802023_.png "What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]")
Author David Foster Wallace addressed the 2005 graduating class at Kenyon College with a speech that would become one of his most-read works. In it, he told this parable: There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, … Read more
![Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1653876025_.png "Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]")
Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers … Read more
![Are You Overselling the Power of Data? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1653264926_.png "Are You Overselling the Power of Data? [Rose-Colored Glasses]")
My old boss, the CEO of a former employer, was one of the best salespeople I’ve ever known. He could work a room, listening and knowing just the right thing to say to keep interest piqued and drive value in the conversation. Just as importantly, he knew exactly (and I mean exactly) when to end … Read more
