What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program. We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues. Each finalist this year worked on a winning entry … Read more
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering strong marketing results? My theory is that there is a lot of … Read more
Many content marketers are asked to do more without getting more resources. With audience attention harder to capture than ever, how can a creative content team cope? Go to Raising Cane’s and study the menu. If you don’t have time to go or aren’t near one of the chain’s 500 restaurants in 27 states and … Read more
