B2B marketers inevitably hear the sales team say things like this: “Yeah, we’re getting leads from all that content you guys write, but they’re all tire kickers.” Or this golden oldie: “Your MQLs don’t match our customer profile. There’s no purchase intent.” Then, there’s my favorite: “We don’t need more leads … We need better … Read more
This year, the reaction to Pride month celebrations of the LGBTQ community seems particularly heated. Some media claim brands have pulled back their public support, noting the perceived retreat by Budweiser and Target in response to protests and threats from small but vocal groups. But have brands diminished their Pride month marketing? CMI’s chief strategy … Read more
Every company has a culture, but only the successful have the ability to change theirs. New research points to a lot of companies knowing they need to get better but failing to address the one key component. This week, B2B marketing research firm Ascend2 released new research with the Arbinger Institute – Creating a High-Performance … Read more
