![Why you don’t (yet) need a uniform content development process [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/you-dont-need-unified-content-process-yet-1-390x215.png "Why you don’t (yet) need a uniform content development process [Rose-Colored Glasses]")
The pandemic has caused organizations (finally) to worry about building a strategic content development function. As a result, I see more and more content marketing executives faced with the challenge of solving how content flows through the company. It is important that companies finally learn what it means to act like a media company. It … Read more
Like millions of people, I sat spellbound in front of my screen for Peter Jackson’s nearly nine-hour three-part documentary The Beatles: Get Back. The series consists of more than 60 hours of video and 156 hours of audio, originally recorded by director Michael Lindsay-Hogg. The team behind the Disney + show spent years editing the … Read more
Imagine 31 films, all of which have very similar plots. Some have the same lead actor (with a different character name and job). Performers appear in supporting roles across the cast. And each debut takes place on the same cable channel for two months. This repetition sounds like a formula for failure, doesn’t it? Not … Read more
