Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase. But influencer marketing on social media is more complex, and like any content marketing, its connection to the bottom line usually isn’t direct. How can you create a social media … Read more
The world survived the first three months of Elon Musk’s Twitter takeover. But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts … Read more
Rightly or wrongly, for many content marketers, 2022’s turbulence led management to issue a new directive: Do more with less. Dramatic shifts in consumer behavior and an instant need for information added more pressure to an already increasing demand for content marketing. Furthermore, Google’s focus on the person behind a search accelerated the convergence and … Read more
