![Where Should Your Customer Journey Start? [Demand Gen Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/04/1681904721_.png "Where Should Your Customer Journey Start? [Demand Gen Research]")
B2B marketing teams face an increasingly complex challenge. When asking for more money and resources for activities that generate demand, they often hear, “We don’t have the budget for that.” Instead, teams get plenty of resources and budget to nurture leads, get them to salespeople, and develop content that speaks to solving X, Y, or … Read more
I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gene for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
![The Empowered Business Buyer Is a Myth [New Demand Generation Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1652391919_.png "The Empowered Business Buyer Is a Myth [New Demand Generation Research]")
One of my favorite scenes in a movie is from Men In Black. Jay, played by Will Smith, is a new “man in black” and has just dealt with his first aliens. He asks his boss Kay, played by Tommy Lee Jones, why they don’t just tell the world that aliens exist. Kay says humans … Read more
