Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search increases your return on advertising spend (ROAS) by taking into account the demand you already own, and every input in the paid acquisition model becomes worse at the same time. This week you’ll cover: Calculating how brand search skews performance reporting … Read more
AI is fundamentally changing what SEO means. Not just in the way results are presented, but also in the way brands are discovered, understood and trusted within the systems that people now rely on to learn, evaluate and make decisions. This forces a re-evaluation of our role as SEOs, the tools and frameworks we use, … Read more
![Where Should Your Customer Journey Start? [Demand Gen Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/04/1681904721_.png "Where Should Your Customer Journey Start? [Demand Gen Research]")
B2B marketing teams face an increasingly complex challenge. When asking for more money and resources for activities that generate demand, they often hear, “We don’t have the budget for that.” Instead, teams get plenty of resources and budget to nurture leads, get them to salespeople, and develop content that speaks to solving X, Y, or … Read more
