Many content marketers are asked to do more without getting more resources. With audience attention harder to capture than ever, how can a creative content team cope? Go to Raising Cane’s and study the menu. If you don’t have time to go or aren’t near one of the chain’s 500 restaurants in 27 states and … Read more
Much like investing, creating content that always brings visitors to your website or social media can have compounding returns over time. Evergreen content is anything you create for your website, blog, or social media that has sustained interest over time. For example, evergreen content might be “How to Start Eating Healthy” for a nutritionist. A … Read more
![How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/03/how-create-blockbuster-b2b-stories-sell-390x215.png "How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]")
How many times have you heard advice on becoming a great storyteller? And how many times have you wished that advice translated more easily to content marketing? You’re not alone. I often get questions about how to transform marketing content into great stories. Earlier this week, I talked to a team of content marketers who … Read more
