If your organization has been around for more than a year or two, your website probably holds a mountain of published content. Much of that content no longer helps your audience or your brand because it’s outdated or irrelevant. But it doesn’t hurt anything, right? wrong Old content may negatively impact your content’s search rankings … Read more
Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that would make even the most well-caffeinated person fall asleep. They spend hundreds of words to get to the point. They get so “creative” that they miss conveying the purpose … Read more
You’re likely familiar with the reduce, reuse, recycle model of waste management, but have you considered it for your search-focused content? Follow the 3R approach by pruning and revising your site’s content regularly. That strategy can help snip the content weighing down your site’s overall search engine result page (SERP) rankings. Let’s get started. Think … Read more
