Content marketers spend a lot of time pondering the question, “Will copywriters be replaced by AI?” They often conclude writers don’t need to worry. But you would benefit more if you asked a different question: “How can content writers work in a world that includes AI-created content?” Take steps today to ensure your work and … Read more
Almost everybody loves best practices. They let you learn what’s worked for someone else. They save you time because you don’t have to do research to understand the best way to proceed. But many people erroneously equate “best” with “infallible” or “in every circumstance.” That’s not the best thinking for best practices. But some best … Read more
Navigating work in a large organization comes with unique challenges, especially in times of change. But one thing remains constant—communication endures as one of the thorniest issues. So it’s no surprise in our newly released Enterprise Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2023, well over half (64%) of enterprise content markers say … Read more
