Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of … Read more
More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities. You must get your arms around: Who is involved (and, I mean, every who) in content creation How content is created What content is created by whom Where content … Read more
![How to Build a Keyword Strategy [Free Template]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/10/1665842428_.png "How to Build a Keyword Strategy [Free Template]")
Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods boil down pretty much to finding keywords that: Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go … Read more
