How To Vet External Content Sources

How To Vet External Content Sources

They’ve been in my life for over 10 years. For most of that time, they gave me what I wanted. It wasn’t perfect, but no relationship ever is. Then, those imperfections cropped up more often. The community of sources on HARO no longer gave me what I needed. I wondered if it was me. What … Read more

Stop Writer’s Block, Imposter Syndrome, and Other Content Fears

Stop Writer’s Block, Imposter Syndrome, and Other Content Fears

Yes, writing is hard. When writing for content marketing, the process becomes even more challenging. You have no time to sit and wait for inspiration or the muse to help you craft engaging text. You have content plans to follow and deadlines to meet. That’s when fear arises. Raise your hand if one of these … Read more

How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

We’ve been watching AI take human jobs for a while now — industrial, manufacturing, and even financial industries have been massively disrupted by the ability of machines to think like humans. But what about creatives? Are they at risk too? Could AI-generated content replace human writers any time soon? Some marketers and innovators say yes. … Read more

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