In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal than it used to in the past. Backlink ranking signal Links and anchor text signals made Google a better search engine than the competition when … Read more
As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers … Read more
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more to it. For example, an SEO title can be the gateway to potentially higher click-through … Read more
