Google Analytics has added a default “AI Assistant” channel group for traffic from recognized AI chatbot referrers, with Google citing ChatGPT, Gemini and Claude as examples. GA4 property owners no longer need to create custom channel groups with regex patterns to separate AI assistant visits from recommendations. Until now, all AI chatbot traffic ended up … Read more
We began this study by analyzing 6 million URLs and found that schema markup is much more common on AI-cited pages than on pages that are not. AI-cited pages were almost three times more likely to have JSON-LD than uncited pages. This is a big gap and the kind of statistic that gets shared in … Read more
Scaling AI content generation is the number one content strategy for companies optimizing AI search visibility. The company ranked above structured data, above authoritative in-depth guides and above original research, according to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries. Across all maturity levels … Read more
