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If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal.
How Strategic Content Planning Helps You Say Yes – and No
What happened to strategic planning – once a core element of marketing operations? You may be saying, “Strategic planning is still a core piece of what we do.” Is it, though? Today’s “strategic planning” typically involves semi-annual or quarterly events consisting of “strategy making.” Managers and leaders get together (often starting with bagels and coffee) … Read more
