Fun fact: A low follower count isn’t necessarily a bad thing. In fact, some accounts with few followers generate more customers than larger ones. Ultimately, it depends on the context (ie, qualitative social media metrics). For example, 460 followers might not seem like a lot. But if more than 50 percent of those followers are … Read more
“This ship is just so hard to turn.” That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing processes. People lament the difficulty of doing something new because it requires changing or stopping something old. Institutional momentum resists stopping (or changing). That’s true even when the answer … Read more
TikTok has become a go-to source for creating or watching short-form videos, but just because the concept is simple, doesn’t mean the app is as well. There are many features that you may have heard terms for thrown around, but never known how to use like stitching or duetting. And there are others that may … Read more
