Vertical, short-form, mobile — these three words describe the video format popularized by TikTok that every social platform is looking to co-opt, and YouTube is no different. Although the platform is known for its longer-form video content, it added a new feature in September 2020: YouTube Shorts. This addition should come as no surprise, as … Read more
If you publish great content and hardly anyone reads it, is it actually great content? That’s a question for the ages – or maybe the comments section. Every content marketer plans, crafts, reviews, and publishes articles with the best intentions. We all want to publish the most helpful content, sharp insights, and genuinely leading thoughts. … Read more
URL shorteners are some of the most understated tools in internet marketing. Not only do they clean up long links to ensure an unruly URL isn’t upstaging your content, but they also track the results of any landing page, providing you with powerful metrics on the effectiveness of your links. Here’s a list of things … Read more
