7 Formulas for Writing Introductions That Convert Scanners Into Readers

7 Formulas for Writing Introductions That Convert Scanners Into Readers

Readers pay attention to only about 20% of the words on a web page. They prefer to skim tables of content and subheads. They want to know if your content is worth their time and effort. Add to that the mere seconds you have to grab and hold readers’ interest, and the battle for the … Read more

Should Brands Follow Ethical Guidelines for AI Use?

Should Brands Follow Ethical Guidelines for AI Use?

AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention. The PR Council issued guidelines on the ethical uses of generative AI based on the group’s existing code of ethics and principles. The … Read more

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