Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to evaluate content’s impact. About three in four assess social analytics and their engagement metrics. While engagement numbers work well as a measurement of interactivity, they don’t work as well … Read more
More than 500 million users now use Instagram Stories daily and posting your feed content to Stories is a great way to boost reach and engagement. This feature lets you quickly share a post as a sticker to your story for your friends and followers to see anytime you find something in your feed that … Read more
More and better. That’s what marketers say they need to improve the average and below-average results from their video content, according to CMI’s Video and Visual Storytelling Survey. They need more budget (52%), more human resources (46%), and more training (33%). They also want better on-camera talent (27%), better equipment, production, and editing tools (25%), … Read more
