With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions. Robert Rose, CMI’s chief strategy advisor, and Jane Qin Medeiros, general manager of StudioID, engaged in conversation in March about how marketers can take advantage … Read more
Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to evaluate content’s impact. About three in four assess social analytics and their engagement metrics. While engagement numbers work well as a measurement of interactivity, they don’t work as well … Read more
More than 500 million users now use Instagram Stories daily and posting your feed content to Stories is a great way to boost reach and engagement. This feature lets you quickly share a post as a sticker to your story for your friends and followers to see anytime you find something in your feed that … Read more
