A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they … Read more
In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former Google executives Sridhar Ramaswamy and Vivek Raghunathan, announced on its website today. Neeva’s Journey Launched in 2019, Neeva aimed to disrupt the search engine market by offering an … Read more
Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely … Read more
